As long as you complete the task of watching short videos within 10 days of each month, you can get 500 food beans without shopping, and you can use 500 food beans to exchange for a 5 yuan universal red envelope, which contributes to the monthly completion of the order and realizes the improvement of the retention rate of the monthly completed order. Not only satisfied with the activity but also improved the repurchase.
2) Medium and high frequency users who have completed orders:
Take paid food card users as an example. In the absence of task rewards, every 20 yuan of actual payment orders can get 100 food beans, that is, if 5 orders (more than 20 yuan) are completed, 500 food beans can be exchanged for 5 yuan universal red envelopes. The monthly completion frequency of frequent users.
Scenario 3:
Option 3 = Option 1 + Option 2: It is a comprehensive exchange mall for non-own products/free products and self-owned products. Using free product exchange can achieve short-term user growth and activity. When user habits are gradually developed, you can Reduce the number of free products, and mainly exchange coupons for your own products to achieve sales conversion.
Case: the whole family FA rice grain APP country email list point link and point benefit design.
When the Family FA Mili APP was just launched, it was in a cold start, and offline users and Jixiang Card APP users were urgently needed to transfer to the FA Mili APP. Users only need to download and continue to sign in to get free products. The categories of free products are quite rich and strong. attractive.
So I researched the check-in rules and got a few free items:
Sign-in takes 7 days as a cycle. You can get 6FA rice grains every 7 days of continuous check-in. Generally, the more attractive free goods are concentrated in the exchange of 12-15FA rice grains.
When it was just launched, there were plenty of free products that could be obtained by continuing to sign in. At this stage, the focus was on improving activity and retention:
Due to the daily check-in and login of the APP and the guidance of the coupon path, I gradually developed the habit of "before I go to the whole family, I will check the coupons channel of the APP to see if there are any discounts", which has achieved their operational purpose.
Third, to summarize
Exchange coupons and self-owned commodity coupons to realize the conversion between active and sales; that is, when you need to increase activity, increase the weight of free commodity exchange coupons; when you need to increase sales, increase The weight of own product coupons, and even the free product exchange coupons can be cleared.
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